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About the guest: Alex Wiltschko, PhD is the founder and CEO of Osmo, a startup using AI, neuroscience, and chemistry to digitize the sense of smell.
Episode summary: Nick talks to Dr. Wiltschko about: the sense of smell & olfactory perception; aroma and why certain molecules are smelled but not others; how the brain encodes odors; using AI and machine learning to create “odor maps”; designing novel scents for the fragrance industry; Osmo and its goal of digitizing the sense of smell.
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